Used sparingly as an additional dark tone.

Alt Dark

NAME
#ded2c6

Used for dark backgrounds or text on light colors.

Dark

NAME
#979086

Used sparingly as an additional light tone.

Alt Light

NAME
#e9e4d8

Used for backgrounds or text on dark colors.

Light

NAME
#fffbf4

Used for action items, buttons, and special call-outs.

Accent

NAME
#957d6a

Works well with the primary & often paired with it.

Secondary

NAME
#f6f4ee

Strongest correlation with the brand and used most often.

Primary

NAME
#485360

The tones in your color palette should be used consistently to increase brand recognition. For digital use, refer to HEX codes (#xxxxxx). 

Color Palette